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Exam 13: Subcultures

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Question 51

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Who are "tweens"? Why do marketers want to appeal to this group of consumers?

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Marketers refer to kids aged 8 to 14 as ...

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Question 52

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With respect to the acculturation process, what is the relationship between maintenance and segregation?

A) People who belong to the dominant culture attempt to maintain their cultural superiority by isolating the subculture values of new immigrants and physically segregating members of new subcultures into separate groups.
B) New immigrants often attempt to maintain their old cultural backgrounds by segregating themselves, living and shopping in physically separated areas from the main culture.
C) Members of a subculture who have been in a larger culture for a long period of time maintain their alliance to the new culture by segregating themselves from new immigrants.
D) The relationship is subtle. There is constant battle between new immigrants attempting to maintain their new identity and language and the dominant culture applying pressure to segregate new immigrants, thus separating them from the new culture.

E) All of the above
F) C) and D)

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Question 53

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The term "Asian" refers to 20 ethnic groups, the largest of which is Chinese.

________ group members tend to be tightly knit, and they infer meaning that goes beyond the spoken word.

A component of a person's subculture is ________.

Most religion-oriented marketing activity in America can be traced to the ________ community.

Nearly 60% of the Hispanic American population are of ________ descent.

Manuel still remembers the impact of his first college class in the United States. As a new immigrant, he was sincere in his desire to learn about the American culture that he had chosen to adopt. His college professor taught Manuel many things about the American culture. In doing so, the professor was acting as a(n) ________.

People and institutions that teach the ways of a culture are called ________.

________ refers to analytical techniques that combine data on consumer expenditures and other socioeconomic factors with geographic information.

Americans between the ages of 35 and 64 are the focus of almost 50 percent of all advertising expenditures.

Members of Generation X have been termed "slackers" and "baby busters."

Green bagels and green beer on St. Patrick's Day are both examples of de-ethnicization.

The process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures is called ________.

Mainstream marketers used to avoid religion topics; now they actively target church members.

Couples who are better educated on average and choose not to have children are considered DINKS.